Staging Stories: Lexie Lane

The sellers at 15979 Lexie Lane had already moved to the Northern Virginia/DC area when we listed their home; most of the furniture had gone with them. However, there were a few pieces still remaining (for instance, dining room and breakfast tables) so we worked with what they’d left, then added staging of our own to give the home a …

Staging Stories: The Petite Apartment

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Our listings run the gamut from investment properties to estates, so the staging challenges we encounter are just as varied. Our first showings of this property included comments such as, “The garage apartment is too small even for a twin bed.” So Andrea took on the task of staging the 12’4″x9’2″ studio area (there is a bath with shower and closet, as …

How We Prep Our Listings

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We came to real estate after many years of working with ad agencies, designers, photographers, directors and illustrators to create ads designed to sell many different kinds of products. So marketing real estate has been a wonderful transition for us, an opportunity to use what we have learned about marketing in the service of our real estate clients. “Packaging” a …